Our Mission: Driving Circular Economy Innovation and Routes to Net Zero

A forward-thinking team driving circular innovation and the road to net zero.

As a certified B Corporation®, we partner with brands and businesses to implement circular economy models that strengthen customer experience, drive commercial growth, and advance sustainability goals.

The result: measurable value for businesses, better outcomes for consumers, and lasting benefits for the planet.

Mark Hodgson

Mark Hodgson

Bio
Kristina Bull

Kristina Bull

Bio
Gerrard Fisher

Gerrard Fisher

Bio
Jennifer Decker

Jennifer Decker

Bio

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Mark Hodgson

I believe that business can be a force for good – delivering commercial value, customer benefit, and positive impact for the planet. I work closely with teams to shape ideas and propositions that turn this belief into action.

As a founder and former director in shared mobility, I stay focused on doing what I say to create real world impact. My background spans commercial strategy, international development, and low-carbon innovation.

Outside work, I’m usually swimming, cycling, or out in nature – aiming to leave a light footprint.

Kristina Bull

Working with clients across a diverse range of business types and industries is where it is at for me – bringing ideas to life and helping make meaningful improvements to the way businesses operate. There’s real satisfaction in seeing change happen.

What frustrates me? When parts of an industry don’t collaborate – and sustainability suffers as a result.

Away from the desk, I stay active playing hockey, running, and yes – I’ve joined the open water swimming crowd. No apologies… it’s brilliant.

Jennifer Decker

I help businesses turn their sustainability vision into action – drawing on experience in sector agreements and strategy delivery to make real progress.

I’m all about bringing people together to collaborate and drive change toward a more sustainable, circular and resource-efficient economy.

Outside of work, you’ll find me hiking or camping with my wee dog, my favourite way to unwind.

Gerrard Fisher

I’m driven by the challenge of the climate crisis and the opportunity to help businesses respond. I thrive on those lightbulb moments – when clients see how better business models can boost profit and benefit the planet.

My background spans manufacturing, eco-design, circular models, and resource efficiency.

Outside work, I’m happiest outdoors – walking, running, or cycling through the countryside.

Our mission

Our mission is to help businesses implement circular economy business models and sustainability strategies. These are better for customers and commercial performance, and better for the planet too.

How we work

We are a small and agile team of experts. We have deep experience in business model transformation, strategy development, and programme development and project management. We can adapt to any style of project – whether it’s with a new startup or a major global corporation

B Corp® Certified

We are proud to be a Certified B Corporation® : recognised and independently certified as a business that properly balances purpose and profit. B Corporations® are businesses that meet the highest verified standards of social and environmental performance, transparency, and accountability.

Advice

Strategy through
to action

Circular business models improve profitability, enhance customer loyalty, and reduce environmental impact.

Our expert advice delivers actionable strategies that make sustainability a win-win for your bottom line and deliver on your net zero ambition.

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Diagnostic

Unlock your circular potential

Discover where your business stands on its circular journey. Our Diagnostic Service analyses your operations, identifies profitability opportunities, and highlights ways to reduce environmental impact.

With a cost effective model, we offer high-value, low-risk solutions for sustainable success.

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Research

Insights that drive sustainable change

QSA’s research delivers actionable insights to develop and implement circular business models that balance profit with purpose.

From industry benchmarking to consumer surveys, we work with clients to achieve both environmental and commercial success.

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Learning

Empower your team with
circular knowledge

Access QSA’s expert resources to master circular business models.

Our learning platform offers toolkits, case studies, and actionable insights that address customer needs, improve financial outcomes, and benefit the environment.

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Together we can create your profitable circular revenue model or a bespoke sustainability strategy.

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Jennifer Decker

I enable businesses to reduce their business and product impacts from setting out a sustainability strategy to supporting the delivery of circular business models. Businesses I have supported include High Speed 1 Ltd, Cotton Incorporated, Argent, Heathrow Expansion, Northern Trust Bank, EDF New Nuclear Build, EY, Ministry of Justice, Ministry of Defence.

I specialise on working within an organisation which has included my tenure as sustainability specialist at EDF New Nuclear Build and at WRAP developing their Textiles 2030 agreement and produced their 2030 circular textiles pathway working with the major retailers, reuse & recycling businesses and charities.

Prior to QSA, I was an associate director at Mace Group where I enabled built environment clients to deliver their carbon reduction programmes and sustainable construction strategies by setting measurable KPIs and targets; creating tools to monitor; embed performance standards in procurement and communication.

Previously, I led the Sustainable Clothing Action Plan at WRAP setting the 2020 targets, strategy and implementation for the UK clothing industry.

Kristina Bull

I led our project with Laudes Foundation and ReLondon on the Circular Fashion Fast Forward project that saw us develop circular models with adidas; FW and Farfetch as well as lay the foundations for Ted Baker’s work in this area.

I am leading the development of a fibre specific recycling programme within Europe which will be launched in early 2022.

I am an apparel durability expert with track record of change implementation at Whistles, ASOS, COS and worked with WRAP and John Lewis to produce a durability and quality guide for brands.

I have advised low carbon, resource efficiency and sustainability strategy development at Heathrow and High Speed 1 Ltd, and continue to lead the support work for HS1 through to their participation at COP26 in November 2021.

Before QSA at WRAP I delivered the market engagement and recruitment drive for the WRAP Halving Waste to Landfill agreement in the built environment sector.

Gerrard Fisher

I have a strong track record in sustainability with a wide range of clients. My original background is in process and chemical engineering so I’ve been in to process and resource efficiency since graduating a long time ago!

I’ve supported circular business model transformation in companies such as adidas, Argos, ASOS, B&Q (Kingfisher), FARFETCH, FW, Samsung, MuJo Fitness and more: I led a team that created WRAP’s original circular business model project called REBus.

I have extensive experience working with electrical and electronic products, and I worked with many major global brands on improving design for durabiltiy and repairabilitly. Examples of projects I led include:

  • Groundbreaking research into the nature of mercury hazards in flat-panel TVs (leading to industry voluntary labelling)
  • Creation of design guides for retail buyers so they could improve the durability (and reduce warranty costs) of their own-brand products.
  • Delivery of communication campaigns that increased e-waste recycling collections by over 40% in target areas.

Through my past work at WRAP and beyond, I’ve also advised a range of governmental and NGO organisations on resource efficiency, ecodesign and circular economy including Defra, BEIS, Zero Waste Scotland, ReLondon and Oxfordshire County Council. I provide technical advisory and independent expert advice to UKRI, the European Commission, the US Government’s Department of Energy.

I get a kick out of helping businesses understand and meet their customers’ needs better - whether that’s through better business models, better product design or better communication and transparency.

This has also led me to take an interest in privacy and data management - which can be a big barrier to people reusing and recycling some of their old electrical stuff. As a result, I set up a business called Astrid to provide cost-effective privacy advice to small businesses so they can better protect their customer information.

Mark Hodgson

I specialise in the innovation and proposition development of new customer orientated, commercially driven circular and sharing business models to market. I have a particular experience of working on circular models with sectors that are impacted by the change in lifestyles, consumption, digital mobility, electric infrastructure and NetZero, have on place. Examples range from retail; IKEA, adidas, B&Q, ASOS, FarFetch, developers and OEM’s; Landsec & Samsung, mobility; Riversimple, HS1 & Co Cars and authorities; Oxford County Council and Exeter Velocities/Exeter City Council. Across all of these, I have helped deliver the propositions, services, operations and infrastructure to enable deployment.

As a founder and ex-director of a multi-modal shared e-mobility provider of EV cars, e-bikes and e-cargo bikes, I have first-hand experience of the impact and change these business models can have on people and place, through working with clients, local authorities and housing developers.

I understand what processes and techniques to apply, how to encourage growth and change mindsets, and how to build a customer-focused, commercially viable business model that delivers circular and environmental benefits. My background is business development, technology and markets having worked for international companies to local SMEs. I've worked in a wide range of projects from global business propositions, sales as a service, sharing and circular business models, ‘low carbon’ LEP economic strategies, climate change adaptation, renewable energy, clean tech sector development and public sector partnerships to technical research, international development and project delivery management.

Being a Fellow of the Royal Geographical Society and geographer at heart I've worked on sustainable development projects and film productions in locations in Africa, Asia and Europe.