Expert Guidance to Embed Circularity and Drive Growth

Driving sustainable success through circular business models

At the forefront of sustainability, we specialise in circular business models that transform how companies operate. We believe the greatest sustainability impact comes when businesses understand that doing better for the planet is also better for their bottom line.

At QSA Partners, we provide expert circular business advice to enable companies to transition to more sustainable, profitable, and resilient business models.

Whether you’re looking to embed circularity into your operations, develop innovative solutions, or future-proof your business against evolving regulations and market demands, our team of specialists is here to guide you every step of the way.

Put simply: most businesses can grow and build revenue by selling less.

Get in touch to discover how.

Our 7Cs of circular business

We don’t just help businesses become more sustainable – we help them become more successful because they’re more sustainable. What’s more there just isn’t a one-size-fits-all approach to circularity.

At QSA Partners, we apply our unique 7Cs of Circular Business to uncover the sweet spot between commercial success and customer value. Two key pillars are Collaboration and Circular Revenue Models and they guide our clients to reimagine what they offer, how they deliver it, and how they grow from it.

It’s not about selling more. It’s about selling smarter, serving better, and building stronger relationships that drive loyalty and profitability – while reducing environmental impact.

Curious? Let’s talk about how circular thinking can unlock your next business advantage.

We’ve helped countless businesses turn circular thinking into competitive advantage, and we’re ready to do the same for you.

See the results for yourself in our case studies or contact us today to start your own transformation.

Examples

How we can help you

Our expert advisors offer tailored, practical advice to help businesses of all sizes embrace circularity and achieve their sustainability goals. Our approach focuses on:

Developing sustainability roadmaps

We enable clients to turn their sustainability vision into action, engaging teams for alignment with their goals, and bring everyone on the journey to produce a roadmap that is a strategic fit, aligns with the purpose and has measurable outcomes.

Strategic circularity planning

We help businesses create actionable circular strategies aligned with their goals, covering business model design, transformation roadmaps, and value chain opportunities.

Process optimisation & resource efficiency

We identify inefficiencies and implement circular solutions to enhance profitability and sustainability through waste reduction, supply chain improvements, and life cycle assessments.

Financial and commercial guidance

We provide financial insights and funding support to develop circular business cases, assess risks, and identify investment opportunities for sustainable growth.

Product innovation & circular design

We assist in designing sustainable products that are repairable, reusable, and recyclable, focusing on disassembly, material selection, and production processes.

Employee engagement & training

We sustainability engagement strategies and tailored training and workshops to embed circular thinking, upskill staff, and foster a culture of sustainability within your organisation.

Advice

Strategy through
to action

Circular business models improve profitability, enhance customer loyalty, and reduce environmental impact.

Our expert advice delivers actionable strategies that make sustainability a win-win for your bottom line and deliver on your net zero ambition.

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Diagnostic

Unlock your circular potential

Discover where your business stands on its circular journey. Our Diagnostic Service analyses your operations, identifies profitability opportunities, and highlights ways to reduce environmental impact.

With a cost effective model, we offer high-value, low-risk solutions for sustainable success.

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Research

Insights that drive sustainable change

QSA’s research delivers actionable insights to develop and implement circular business models that balance profit with purpose.

From industry benchmarking to consumer surveys, we work with clients to achieve both environmental and commercial success.

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Learning

Empower your team with
circular knowledge

Access QSA’s expert resources to master circular business models.

Our learning platform offers toolkits, case studies, and actionable insights that address customer needs, improve financial outcomes, and benefit the environment.

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Together we can create your profitable circular revenue model or a bespoke sustainability strategy.

Get in touch

Jennifer Decker

I enable businesses to reduce their business and product impacts from setting out a sustainability strategy to supporting the delivery of circular business models. Businesses I have supported include High Speed 1 Ltd, Cotton Incorporated, Argent, Heathrow Expansion, Northern Trust Bank, EDF New Nuclear Build, EY, Ministry of Justice, Ministry of Defence.

I specialise on working within an organisation which has included my tenure as sustainability specialist at EDF New Nuclear Build and at WRAP developing their Textiles 2030 agreement and produced their 2030 circular textiles pathway working with the major retailers, reuse & recycling businesses and charities.

Prior to QSA, I was an associate director at Mace Group where I enabled built environment clients to deliver their carbon reduction programmes and sustainable construction strategies by setting measurable KPIs and targets; creating tools to monitor; embed performance standards in procurement and communication.

Previously, I led the Sustainable Clothing Action Plan at WRAP setting the 2020 targets, strategy and implementation for the UK clothing industry.

Kristina Bull

I led our project with Laudes Foundation and ReLondon on the Circular Fashion Fast Forward project that saw us develop circular models with adidas; FW and Farfetch as well as lay the foundations for Ted Baker’s work in this area.

I am leading the development of a fibre specific recycling programme within Europe which will be launched in early 2022.

I am an apparel durability expert with track record of change implementation at Whistles, ASOS, COS and worked with WRAP and John Lewis to produce a durability and quality guide for brands.

I have advised low carbon, resource efficiency and sustainability strategy development at Heathrow and High Speed 1 Ltd, and continue to lead the support work for HS1 through to their participation at COP26 in November 2021.

Before QSA at WRAP I delivered the market engagement and recruitment drive for the WRAP Halving Waste to Landfill agreement in the built environment sector.

Gerrard Fisher

I have a strong track record in sustainability with a wide range of clients. My original background is in process and chemical engineering so I’ve been in to process and resource efficiency since graduating a long time ago!

I’ve supported circular business model transformation in companies such as adidas, Argos, ASOS, B&Q (Kingfisher), FARFETCH, FW, Samsung, MuJo Fitness and more: I led a team that created WRAP’s original circular business model project called REBus.

I have extensive experience working with electrical and electronic products, and I worked with many major global brands on improving design for durabiltiy and repairabilitly. Examples of projects I led include:

  • Groundbreaking research into the nature of mercury hazards in flat-panel TVs (leading to industry voluntary labelling)
  • Creation of design guides for retail buyers so they could improve the durability (and reduce warranty costs) of their own-brand products.
  • Delivery of communication campaigns that increased e-waste recycling collections by over 40% in target areas.

Through my past work at WRAP and beyond, I’ve also advised a range of governmental and NGO organisations on resource efficiency, ecodesign and circular economy including Defra, BEIS, Zero Waste Scotland, ReLondon and Oxfordshire County Council. I provide technical advisory and independent expert advice to UKRI, the European Commission, the US Government’s Department of Energy.

I get a kick out of helping businesses understand and meet their customers’ needs better - whether that’s through better business models, better product design or better communication and transparency.

This has also led me to take an interest in privacy and data management - which can be a big barrier to people reusing and recycling some of their old electrical stuff. As a result, I set up a business called Astrid to provide cost-effective privacy advice to small businesses so they can better protect their customer information.

Mark Hodgson

I specialise in the innovation and proposition development of new customer orientated, commercially driven circular and sharing business models to market. I have a particular experience of working on circular models with sectors that are impacted by the change in lifestyles, consumption, digital mobility, electric infrastructure and NetZero, have on place. Examples range from retail; IKEA, adidas, B&Q, ASOS, FarFetch, developers and OEM’s; Landsec & Samsung, mobility; Riversimple, HS1 & Co Cars and authorities; Oxford County Council and Exeter Velocities/Exeter City Council. Across all of these, I have helped deliver the propositions, services, operations and infrastructure to enable deployment.

As a founder and ex-director of a multi-modal shared e-mobility provider of EV cars, e-bikes and e-cargo bikes, I have first-hand experience of the impact and change these business models can have on people and place, through working with clients, local authorities and housing developers.

I understand what processes and techniques to apply, how to encourage growth and change mindsets, and how to build a customer-focused, commercially viable business model that delivers circular and environmental benefits. My background is business development, technology and markets having worked for international companies to local SMEs. I've worked in a wide range of projects from global business propositions, sales as a service, sharing and circular business models, ‘low carbon’ LEP economic strategies, climate change adaptation, renewable energy, clean tech sector development and public sector partnerships to technical research, international development and project delivery management.

Being a Fellow of the Royal Geographical Society and geographer at heart I've worked on sustainable development projects and film productions in locations in Africa, Asia and Europe.