We are proud to be a Certified B Corporation® : recognised and independently certified as a business that properly balances purpose and profit. B Corporations® are businesses that meet the highest verified standards of social and environmental performance, transparency, and accountability.

Our mission

is to help businesses implement circular economy business
models. These are better for customers and commercial
performance, and better for the planet too.

is to help businesses implement circular economy business models. These are better for customers and commercial performance, and better for the planet too.

Photo source: NASA

Our mission

is to help businesses implement circular economy business
models. These are better for customers and commercial
performance, and better for the planet too.

is to help businesses implement circular economy business models. These are better for customers and commercial performance, and better for the planet too.

Photo source: NASA

Certified B Corporation® status ///

Being a great company, in great company /

We stand alongside people and organisations who we’ve looked up to and admired from large brands and companies such as Finisterre, and Patagonia to smaller industry experts Ecosurety and 3Keel, to emerging new players who can radically improve environmental and social impacts – such as Bulb and Matchable. Our ambition as part of this impressive cohort is to grow our impacts by helping companies implement bigger, better, more circular business models. We know the sustainability benefits these models bring and the commercial improvements they deliver too.

Scores on the doors /

We will always be transparent about our performance. Our first assessment just cleared the pass mark at 81.2: our challenges were completing a robust assessment when we don’t qualify for certain categories (for example, we have no employees) and to formalise our mission and business KPIs in such a small company. 

Where we performed well – Community and Customers /

Across the board, our project for clients consistently deliver better environmental outcomes with absolute reductions in resource use and greenhouse gas emissions driven by circular business models. We enabled HS1 Ltd, the UK’s only high-speed railway, to set an industry-leading sustainability strategy and roadmap to become the UK first railway to run entirely on renewable energy. We have enabled circular clothing platforms to save 500 tonnes CO2e in 2020. All our partners freely give time for community benefit, from volunteering to mentoring emerging businesses, and being part of industry initiatives. But we have never quantified this – and we surprised ourselves by reaching 7% of our time contributing to our local and business communities.

Where we need to improve – Governance and Environment /

Which is why we created this new website!

Ironically, we help our clients reduce their impacts by vast amounts, but score low on our business’s environmental footprint because we are all home-based workers and can’t directly measure and demonstrate our Scope 1 and 2 emissions. However, we practice good environmental stewardship in our virtual offices – we are green through and through including signed up to low carbon electricity; actively managing our resources at home; and adopting circular business models from recommerce to shared mobility services.

B the change you want to see:  what will we do in 2023? /

We have set out an action plan to increase our score so we will:

  • aim for a QSA KPI of delivering 10,000 tonnes of CO2e savings in 2022-23
  • donate 2% of our annual income to charity
  • track the diversity of our new suppliers
  • set up a customer feedback process to determine the measured impacts of our work
  • grow to sign up 5 new clients
  • buy local for the majority of our goods and services
  • measure the impacts of our office time and business travel
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How we work

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We’ll help you create a circular business model that meets the needs of your customers, your business and the environment.

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Jennifer Decker/

I enable businesses to reduce their business and product impacts from setting out a sustainability strategy to supporting the delivery of circular business models. Businesses I have supported include High Speed 1 Ltd, Cotton Incorporated, Argent, Heathrow Expansion, Northern Trust Bank, EDF New Nuclear Build, EY, Ministry of Justice, Ministry of Defence.

I specialise on working within an organisation which has included my tenure as sustainability specialist at EDF New Nuclear Build and at WRAP developing their Textiles 2030 agreement and produced their 2030 circular textiles pathway working with the major retailers, reuse & recycling businesses and charities.

Prior to QSA, I was an associate director at Mace Group where I enabled built environment clients to deliver their carbon reduction programmes and sustainable construction strategies by setting measurable KPIs and targets; creating tools to monitor; embed performance standards in procurement and communication.

Previously, I led the Sustainable Clothing Action Plan at WRAP setting the 2020 targets, strategy and implementation for the UK clothing industry.

Kristina Bull /

I led our project with Laudes Foundation and ReLondon on the Circular Fashion Fast Forward project that saw us develop circular models with adidas; FW and Farfetch as well as lay the foundations for Ted Baker’s work in this area.

I am leading the development of a fibre specific recycling programme within Europe which will be launched in early 2022.

I am an apparel durability expert with track record of change implementation at Whistles, ASOS, COS and worked with WRAP and John Lewis to produce a durability and quality guide for brands.

I have advised low carbon, resource efficiency and sustainability strategy development at Heathrow and High Speed 1 Ltd, and continue to lead the support work for HS1 through to their participation at COP26 in November 2021.

Before QSA at WRAP I delivered the market engagement and recruitment drive for the WRAP Halving Waste to Landfill agreement in the built environment sector.

Gerrard Fisher /

I have a strong track record in sustainability with a wide range of clients. My original background is in process and chemical engineering so I’ve been in to process and resource efficiency since graduating a long time ago!

I’ve supported circular business model transformation in companies such as adidas, Argos, ASOS, B&Q (Kingfisher), FARFETCH, FW, Samsung, MuJo Fitness and more: I led a team that created WRAP’s original circular business model project called REBus.

I have extensive experience working with electrical and electronic products, and I worked with many major global brands on improving design for durabiltiy and repairabilitly. Examples of projects I led include:

  • Groundbreaking research into the nature of mercury hazards in flat-panel TVs (leading to industry voluntary labelling)
  • Creation of design guides for retail buyers so they could improve the durability (and reduce warranty costs) of their own-brand products.
  • Delivery of communication campaigns that increased e-waste recycling collections by over 40% in target areas.

Through my past work at WRAP and beyond, I’ve also advised a range of governmental and NGO organisations on resource efficiency, ecodesign and circular economy including Defra, BEIS, Zero Waste Scotland, ReLondon and Oxfordshire County Council. I provide technical advisory and independent expert advice to UKRI, the European Commission, the US Government’s Department of Energy.

I get a kick out of helping businesses understand and meet their customers’ needs better - whether that’s through better business models, better product design or better communication and transparency.

This has also led me to take an interest in privacy and data management - which can be a big barrier to people reusing and recycling some of their old electrical stuff. As a result, I set up a business called Astrid to provide cost-effective privacy advice to small businesses so they can better protect their customer information.

Mark Hodgson /

I specialise in the innovation and proposition development of new customer orientated, commercially driven circular and sharing business models to market. I have a particular experience of working on circular models with sectors that are impacted by the change in lifestyles, consumption, digital mobility, electric infrastructure and NetZero, have on place. Examples range from retail; IKEA, adidas, B&Q, ASOS, FarFetch, developers and OEM’s; Landsec & Samsung, mobility; Riversimple, HS1 & Co Cars and authorities; Oxford County Council and Exeter Velocities/Exeter City Council. Across all of these, I have helped deliver the propositions, services, operations and infrastructure to enable deployment.

As a founder and ex-director of a multi-modal shared e-mobility provider of EV cars, e-bikes and e-cargo bikes, I have first-hand experience of the impact and change these business models can have on people and place, through working with clients, local authorities and housing developers.

I understand what processes and techniques to apply, how to encourage growth and change mindsets, and how to build a customer-focused, commercially viable business model that delivers circular and environmental benefits. My background is business development, technology and markets having worked for international companies to local SMEs. I've worked in a wide range of projects from global business propositions, sales as a service, sharing and circular business models, ‘low carbon’ LEP economic strategies, climate change adaptation, renewable energy, clean tech sector development and public sector partnerships to technical research, international development and project delivery management.

Being a Fellow of the Royal Geographical Society and geographer at heart I've worked on sustainable development projects and film productions in locations in Africa, Asia and Europe.