The textile industry is constantly in the news on both the disruptive changes in the industry and of the sustainability of its practises. So we are really pleased, along with LWARB to be supported to deliver Creative Circular Economy business models to the UK clothing retail industry.

C&A Foundation announces 1.29 million in funding to support circular fashion initiatives  

June 18, Zug, Switzerland – C&A Foundation’s work to make circular fashion a reality is set to receive a major boost thanks to the approval of five projects following their 2017 Request for Proposals (RFP): ‘Bridging the Gap’ Implementation of Circular Economy in the Apparel Sector.  

Five pilot initiatives have been selected by C&A Foundation as part of its open call for proposals that will bridge the implementation gap of circular business models at all levels of the global apparel value chain. The Bridging the Gap’s partners will complement existing industry initiatives implementing change towards a circular fashion industry, including Fashion for Good, Ellen MacArthur Foundation’s Make Fashion Circular and Global Fashion Agenda.

Circular business models are essential to transforming the fashion industry and creating a system that provides safe and just working conditions, regenerates ecosystems and strengthens economies and communities. However, while many brands and retailers are showing an interest in a circular economy, few are redesigning their business models to make it happen. The key question is how businesses will adopt them for their own company.

Douwe Jan Joustra, Head of Circular Transformation, C&A Foundation, said: “We are delighted to have found these five partners. It is time to move the discourse on circular fashion from words to deeds, and each of these projects will develop and share unique insights into how we can do this.”

The initiatives include:

  1. Creative Circular Economy Business Models: London Waste and Recycling Board and QSA Partners

This London-based project will provide one-to-one support to four retailers and lead each company through a tried and tested process for developing circular business models. Three retailers will then pilot a circular business model by the end of 2020 and commit to permanently bringing these offers to market by May 2021.


  1. The Circular Activation Project: Circle Economy

This Europe-based project will uncover the operational barriers to circularity and build circular innovation process to be piloted by six brands or retailers by October 2020. A multidisciplinary team will guide brands through the process, increasing their capacity to overcome barriers towards implementation of circular business models. The lessons learned throughout the process will be used to develop a suite of commercially viable offline activation tools for widespread use by brands and retailers.


  1. Circular Leap Asia Programme: Forum for the Future

This project will support the uptake of circular business models in Asia by developing six new types of partnerships between upstream and downstream companies in apparel. A large proportion of apparel manufacturing typically operate on thin margins and face significant barriers to the uptake of circular approaches in their businesses. The proposed new partnerships will enable joint innovation and the collective sharing of lessons learned through a summit for practitioners of circular fashion. It will also result in a series of recommendations for industry-led advocacy focused on the policy shifts that promote circular fashion in Asia.


  1. Market Makers: World Resources Institute and Waste and Resources Action Plan

This project will challenge the status quo by demonstrating the market demand for clothing reuse models in over 20 apparel brands in the USA, UK and India. It will also provide a common approach to impact assessment of reuse business models and identify policies, regulations and incentives that increase clothing reutilisation in each geographic location.


  1. Love Every Fibre of Your Being: MADE-BY and Global Action Plan

In this project, brand executives from British based retailers and young women will come together through workshops and panels to co-create prototype business offerings and brand messaging for circular business models that aim to improve the mental well-being of young women. The best ideas will be packaged into installations and shared with the public around a popular fashion event such as London Fashion Week.

The five selected initiatives will form a learning network facilitated by C&A Foundation where project teams can connect, and share lessons and evolving methodologies.

For further information, including enquiries about participation, please contact


About C&A Foundation

C&A Foundation is here to transform the fashion industry. We give our partners the financial support, expertise and networks so they can make the fashion industry work better for every person it touches. We do this because we believe that despite the vast and complex challenges we face, we can work together to make fashion a force for good.


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