Can transparency drive more circular business models in fashion?

By 27th October 2020 October 29th, 2020 No Comments

QSA Partners welcome the World Benchmarking Alliance’s new report investigating how greater transparency can help to drive uptake of circular business models in the fashion industry. As one of the experts interviewed for the work, QSA were able to share our insights from our own projects on circular business models in fashion, as well as our evidence on how re-commerce in fashion can reduce consumption and lead to the displacement of new garment purchases.

The World Benchmarking Alliance was launched in 2018 with the aim of encouraging businesses towards sustainability using measurement and benchmarking to drive change.  Their report ‘Can transparency make the economy more circular?  A deep dive into the fashion industry’ was produced in conjunction with the Laudes Foundation and takes a first step towards providing a benchmark for those transforming to a circular business model.

Gerrard Fisher of QSA Partners said, “We agree with the WBA report’s recommendations and we were delighted to have the opportunity to contribute to the study. Better transparency is urgently needed – it helps consumers work out which brands are delivering on their circular claims, and demonstrates how those circular actions deliver the environmental improvements that so many customers crave.”

QSA’s own consumer research is referenced in the WBA’s work (see page 16 of the report), showing that up to 60% of used garment purchases result in delay or prevention of buying a new garment. We have shown how re-commerce is an excellent and impactful first step on a fashion brand’s circular journey and we are looking forward to seeing more brands adopt circular models.

Can we help your business?

QSA Partners are a specialist team of circular economy and sustainable business experts with extensive experience in fashion and consumer goods. We have worked with many designer and high street brands including adidas, Farfetch, Samsung, Ikea and Argos. We believe that better business models – whether based on sustainability or circular economy principles – help our clients stay relevant, grow market share and open up different markets in this rapidly changing world, providing business resilience against the impacts and risks of climate change. Find out more about our services or contact us to see how we can help your business benefit.