Rethinking their product offer led Natralmat to introduce a free mattress take-back service; a closed-loop leasing model for hotels; an up-cycling and replacement customer offer; and a B2B refresh service
We provided ideas, market research and proposition development to develop their thinking, and commercial customer orientated circular offers that now lead the market in reducing the amount of mattress waste throughout its life.
This project was delivered with the support of WRAP and the EU LIFE Project.
‘QSA brought fresh ideas, incisive market research and a deep knowledge of circular business models which has resulted in commercially useful customer offers’
Peter Tindall Director