Research

British Fashion Council

Fashion

We led and delivered the low carbon transition programme for the British Fashion Council, enabling 50 fashion SMEs to set out their pathway to lowering their carbon emissions and going circular.

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Clothing EPR Sandbox White Paper

Fashion

We built the blueprint for an intelligent, variable EPR fee system to drive circularity and boost sustainability in fashion and textiles. Learn from our insights based on the analysis of over 250 million products and explore practical solutions for reducing costs and enhancing environmental performance.

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Buying pre-owned fashion displaces demand for new resources

Fashion

We helped Farfetch understand understand international customer reuse behaviour and how buying vintage clothing displaces new product purchases. The report shows the displacement rate from buying pre-owned and the measured environmental savings.

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Buying pre-owned fashion displaces demand for new resources

Fashion

We helped Depop identify and measure the displacement rate that their customers achieve by buying pre-owned items on their popular reuse platform.

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Fashion that doesn’t cost the earth

Government funded & NGO

We delivered groundbreaking change projects with ReLondon, funded by the Laudes Foundation’s Bridging the Gap programme. The report is the outcome of the support we gave brands to develop their own circular business models, testing ideas and concepts in the real world.

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A Pathway to circularity in the textiles sector

Government funded & NGO

We supported WRAP to develop a Circularity Pathway for the new launched Textiles 2030 industry agreement. The pathway sets out a roadmap of actions, milestones and outcomes for the textiles sector.

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Does buying pre-loved clothing mean buying less new?

Fashion

We believe that businesses have bigger sustainability impacts when they understand why it’s better We surveyed the British public to find out whether buying used clothing meant that they reduced their consumption of new clothing.

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Assessing the commercial viability of circular business models

Fashion

We helped ASOS explore their circular business model options and better understand customer behaviours around buying used clothing. The white paper shows the steps we supported ASOS through, the consumer research findings and key lessons for other retailers.

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Switched on to Value: Powering Business Change

Electricals & electronics

We summarised the evidence base for getting more value from the UK’s electrical and electronic products. The report identifies a range of simple and effective circular actions to increase profit and reduce resource consumption.

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Advice

Strategy through
to action

Circular business models improve profitability, enhance customer loyalty, and reduce environmental impact.

Our expert advice delivers actionable strategies that make sustainability a win-win for your bottom line and deliver on your net zero ambition.

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Diagnostic

Unlock your circular potential

Discover where your business stands on its circular journey. Our Diagnostic Service analyses your operations, identifies profitability opportunities, and highlights ways to reduce environmental impact.

With a cost effective model, we offer high-value, low-risk solutions for sustainable success.

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Research

Insights that drive sustainable change

QSA’s research delivers actionable insights to develop and implement circular business models that balance profit with purpose.

From industry benchmarking to consumer surveys, we work with clients to achieve both environmental and commercial success.

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Learning

Empower your team with
circular knowledge

Access QSA’s expert resources to master circular business models.

Our learning platform offers toolkits, case studies, and actionable insights that address customer needs, improve financial outcomes, and benefit the environment.

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Together we can create your profitable circular revenue model or a bespoke sustainability strategy.

Get in touch

Jennifer Decker

I enable businesses to reduce their business and product impacts from setting out a sustainability strategy to supporting the delivery of circular business models. Businesses I have supported include High Speed 1 Ltd, Cotton Incorporated, Argent, Heathrow Expansion, Northern Trust Bank, EDF New Nuclear Build, EY, Ministry of Justice, Ministry of Defence.

I specialise on working within an organisation which has included my tenure as sustainability specialist at EDF New Nuclear Build and at WRAP developing their Textiles 2030 agreement and produced their 2030 circular textiles pathway working with the major retailers, reuse & recycling businesses and charities.

Prior to QSA, I was an associate director at Mace Group where I enabled built environment clients to deliver their carbon reduction programmes and sustainable construction strategies by setting measurable KPIs and targets; creating tools to monitor; embed performance standards in procurement and communication.

Previously, I led the Sustainable Clothing Action Plan at WRAP setting the 2020 targets, strategy and implementation for the UK clothing industry.

Kristina Bull

I led our project with Laudes Foundation and ReLondon on the Circular Fashion Fast Forward project that saw us develop circular models with adidas; FW and Farfetch as well as lay the foundations for Ted Baker’s work in this area.

I am leading the development of a fibre specific recycling programme within Europe which will be launched in early 2022.

I am an apparel durability expert with track record of change implementation at Whistles, ASOS, COS and worked with WRAP and John Lewis to produce a durability and quality guide for brands.

I have advised low carbon, resource efficiency and sustainability strategy development at Heathrow and High Speed 1 Ltd, and continue to lead the support work for HS1 through to their participation at COP26 in November 2021.

Before QSA at WRAP I delivered the market engagement and recruitment drive for the WRAP Halving Waste to Landfill agreement in the built environment sector.

Gerrard Fisher

I have a strong track record in sustainability with a wide range of clients. My original background is in process and chemical engineering so I’ve been in to process and resource efficiency since graduating a long time ago!

I’ve supported circular business model transformation in companies such as adidas, Argos, ASOS, B&Q (Kingfisher), FARFETCH, FW, Samsung, MuJo Fitness and more: I led a team that created WRAP’s original circular business model project called REBus.

I have extensive experience working with electrical and electronic products, and I worked with many major global brands on improving design for durabiltiy and repairabilitly. Examples of projects I led include:

  • Groundbreaking research into the nature of mercury hazards in flat-panel TVs (leading to industry voluntary labelling)
  • Creation of design guides for retail buyers so they could improve the durability (and reduce warranty costs) of their own-brand products.
  • Delivery of communication campaigns that increased e-waste recycling collections by over 40% in target areas.

Through my past work at WRAP and beyond, I’ve also advised a range of governmental and NGO organisations on resource efficiency, ecodesign and circular economy including Defra, BEIS, Zero Waste Scotland, ReLondon and Oxfordshire County Council. I provide technical advisory and independent expert advice to UKRI, the European Commission, the US Government’s Department of Energy.

I get a kick out of helping businesses understand and meet their customers’ needs better - whether that’s through better business models, better product design or better communication and transparency.

This has also led me to take an interest in privacy and data management - which can be a big barrier to people reusing and recycling some of their old electrical stuff. As a result, I set up a business called Astrid to provide cost-effective privacy advice to small businesses so they can better protect their customer information.

Mark Hodgson

I specialise in the innovation and proposition development of new customer orientated, commercially driven circular and sharing business models to market. I have a particular experience of working on circular models with sectors that are impacted by the change in lifestyles, consumption, digital mobility, electric infrastructure and NetZero, have on place. Examples range from retail; IKEA, adidas, B&Q, ASOS, FarFetch, developers and OEM’s; Landsec & Samsung, mobility; Riversimple, HS1 & Co Cars and authorities; Oxford County Council and Exeter Velocities/Exeter City Council. Across all of these, I have helped deliver the propositions, services, operations and infrastructure to enable deployment.

As a founder and ex-director of a multi-modal shared e-mobility provider of EV cars, e-bikes and e-cargo bikes, I have first-hand experience of the impact and change these business models can have on people and place, through working with clients, local authorities and housing developers.

I understand what processes and techniques to apply, how to encourage growth and change mindsets, and how to build a customer-focused, commercially viable business model that delivers circular and environmental benefits. My background is business development, technology and markets having worked for international companies to local SMEs. I've worked in a wide range of projects from global business propositions, sales as a service, sharing and circular business models, ‘low carbon’ LEP economic strategies, climate change adaptation, renewable energy, clean tech sector development and public sector partnerships to technical research, international development and project delivery management.

Being a Fellow of the Royal Geographical Society and geographer at heart I've worked on sustainable development projects and film productions in locations in Africa, Asia and Europe.