Sustainable clothing and apparel

Going circular in fashion

We help brands to understand how to implement circular business models within their businesses. We provide one-to-one support leading brands through our tried and tested process for developing circular business models.

Supporting other brands and retailers, we help set up and drive the delivery of their own sustainability objectives, engage with customers on sustainability, enhancing garment production to maximise durability and improving supply chain practices and relationships.

adidas: Infinite Play

Alongside adidas we developed and established adidas’s new circular business model. With their innovation team we created a range of possible opportunities and explored further through asking adidas challenging questions.

We identified support partners; conducted due diligence on partners, developed financial models, created customer and logistics/supply chain journeys.

adidas has now launched Infinite Play.

Now together we are exploring a range of other exciting circular models.
Our project with adidas is funded by C&A Foundation and is in partnership with LWARB (London Waste & Recycling Board).

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FW – Repair programme

With FW, a ski brand, we developed a circular model to coincide with the launch of their apparel range.

FW had an ambition to provide a repair service to their global customer base. We developed the customer proposition; the logistics process and, to help FW understand the model’s costs, we developed and refined a financial model

In conjunction with FW we identified repair partners in Europe; Japan and the US and tested the suitability of the possible partners. We have provided data to demonstrate the environmental impacts of the repair programme.

FW launched their apparel range in Autumn 2019.

Our project with FW is funded by C&A Foundation and is in partnership with LWARB (London Waste & Recycling Board).

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WRAP – Sustainable Clothing Action Plan (SCAP)

We have been part of SCAP since its inception in 2012, improving sustainability practices across the industry, working with a range of brands from luxury to high street to supermarkets including Next, ASOS, F&F, Primark, M&S, Ted Baker, and Whistles.

Using our stakeholder management expertise, we were instrumental in the recruitment of the SCAP2020 signatories, the set up of the working groups, delivering work on durability with a range of brands and project managing the evidence base to set the 2020 targets on carbon, water and waste.

In recent years we were a partner on the European Clothing Action Plan (ECAP) delivering support work to ASOS to investigate implementing circular business models.